Teresa Prosch - MoovIT

Rebranding of Title Tool with focus on Usabilty

Who?

TitleTool is a product that aims to simplify the process of translating videos by creating translation jobs for different translators and allowing them to easily translate corresponding videos by subtitles.

What did I do?

My job was to restructure and redesign the whole product. Therefore, I was doing a competitors analysis, analyzing the current UX problems by doing a user testing with the actual state. I came up with a new structure by building a sitemap and a user flow and creating a Mid-Fi click dummy which I again tested with real users to finally come up with a Hi-Fi Prototype.

Status Quo of TitleTool

The current tool - as I figured out via usability tests - had some huge user experience problems.

A: As the tool is being used on an iPad the smallest the hamburger menu is quite hidden even it is the main menu the user needs to go through

B: In general important buttons have no description and are by far not self-explanatory

C: the hierarchy of actions that can be taken is not clear and users didn't know what to do first

D: it's not clear why the Asset section is also seen as the home of the tool

E: unclear how to create a new translation

F: the translation page was not understood at all

Current Status

Goal: Create a cleaner, more modern interface design with a new hierarchy of actions so the user is not overwhelmed

Problem Definition: The Titletool offers a lot of functionalities which need to be more explanatory and tidied up so the user can understand their sense.

Idea: clear information architecture

USP: Make it easy to create translation jobs for lots of different videos

New Sitemap and User Flows